Can Purposeful Digital Content Bridge the Gap Between Local Relevance and Global Appeal? A Look Into How the GET Team Is Curating AsiaCALL 2025’s Media Presence
Cirebon, July 30, 2025 —Under the leadership of Lala Bumela, Ph.D., Director of the International Office and Partnership at UIN Siber Syekh Nurjati Cirebon (UIN SSC), the Global Engagement Team (GET), particularly the Digital Content Division, held an intensive offline meeting on July 29, 2025, exactly five months ahead of the highly anticipated AsiaCALL 2025 International Conference. The meeting gathered core figures in the GET senior circle, including Bustanul Arifin, Farah Syifa, Cyrilia Azzahra Tsania, Resa Diah Gayatri, and Indah, each of whom assumed the role of mentors for the newly inducted GET members and content trainees. The purpose of the session was to collaboratively design a digital strategy rooted in UIN SSC’s signature 3D content concept—Dynamic, Distinctive, and Digitalized—ensuring that every piece of content would represent not only the local academic identity of UIN SSC but also its broader mission to establish a global cyber-university persona. These seasoned members provided tactical insights to shape content that transcends linguistic and cultural boundaries, laying the groundwork for AsiaCALL 2025 to not only be seen but remembered.
This internal content summit was more than just a pre-conference meeting; it became a microcosm of internationalized academic communication, where storytelling, graphic design, institutional values, and digital strategy converged. The team’s efforts extended beyond aesthetics; their goal was the formation of a narrative ecosystem that would carry the university's name into the global academic sphere. Each content piece—whether it be a visual element, a written message, or a digital motion graphic—is conceptualized through intertextual synthesis and contextual relevance. “For me, the Global Engagement Team continuously brings international essence to the university,” said Lala Bumela, Ph.D., in response to the team’s initiative. “Their presence is a powerful revolution in how we are perceived globally.” His remarks not only applauded the creative process but also signaled the institutional commitment to continuously support youth-driven innovation.
AsiaCALL 2025, scheduled for November this year, is expected to gather a diverse and highly esteemed range of academic professionals, including scholars, lecturers, and thought leaders from Asia and beyond. The event’s hybrid format allows for inclusivity and wider academic diffusion, and this multifaceted nature has been met with an equally multifaceted digital response by GET. As preparations intensify, the content team has committed to leveraging various platforms—including Instagram, Facebook, YouTube, and the university’s academic web portals—to disseminate scholarly-oriented promotional materials. Not merely confined to event advertisements, the content also involves the development of a sustainable academic digital footprint that is envisioned as a long-term contribution to the intellectual legacy of UIN SSC. From thematic visual storytelling to long-form caption writing, GET is setting the stage for what it means to present an academic event within the attention economy of the 21st century.
This digital content strategy, while emphasizing creativity, remains deeply grounded in the principles of academic communication and cultural diplomacy. Each storyline is carefully drafted to align with the conference’s goals while simultaneously enhancing the institutional visibility of UIN SSC as a cyber-university of global repute. By consciously curating content that integrates aesthetic intelligence with intellectual responsibility, the GET team is redefining how regional academic events can resonate with global audiences. “I believe GET is reaching the benchmark of international-standard content creation,” Lala Bumela, Ph.D., commented in a further reflection on the team’s achievements. “They synthesize ideas from diverse sources and formulate intellectual concepts that resonate globally.” His second statement solidifies the view that what GET is currently building is not simply media—it is media that breathes epistemology, media that fosters intercultural dialogue.
Led by Farah Syifa and Cyrilia Azzahra Tsania, one of the most experienced figures in the digital core of GET, the team meticulously conducted content plotting—an academic planning process for digital workstream distribution. Tasks were divided into strategic clusters: flyer design, feed curation, caption architecture, message-stream generation, short-form reels, and narrative sequencing. Each of these elements was assigned to subteams responsible for upholding the thematic and aesthetic integrity of the AsiaCALL branding. The selected aesthetic must not only comply with visual trends but also echo an academic tone that is universally understandable. In this context, digital content was no longer treated as a supporting feature, but rather as an epistemic gateway—an entry point for international audiences to engage with the spirit, identity, and scholarly values of UIN SSC.
The preparation for AsiaCALL 2025, as undertaken by the GET team under the guidance of Lala Bumela, Ph.D., illustrates a higher-order understanding of how digital narratives can be used to shape institutional reputation and academic discourse. The GET team, comprised of young, passionate, and intellectually-driven individuals, is spearheading a new model of student involvement in global engagement through multimedia. The narrative they are building goes beyond the event; it is a reflection of UIN SSC’s role in the digital transformation of Islamic higher education. As the university moves toward becoming a reference point for cyber-global academic institutions, the GET team stands as both an emblem of possibility and a working engine of that transition—one that fuses vision with execution, and ambition with scholarship.
Author: Muhammad Azkiya Bahtsulkhoir