Frames, Sounds, and Emotions: New GET Crafts AsiaCALL’s Content through Multisensory and Multiple Intelligences Lens
Cirebon, August, 20th 2025 — Lala Bumela, Ph.D., Director of the International Office of Universitas Islam Siber Syekh Nurjati Cirebon, has once again positioned himself as the guiding force behind an innovative milestone for AsiaCALL. In preparation for this prestigious event, the Global Engagement Team (GET) produced their second promotional video, deliberately designed through a multisensory and multiple intelligences approach. “Frames and sounds are not separate entities; they are languages of emotions, capable of reaching the mind and heart at once,” he affirmed, underlining the holistic nature of the project. This effort united three generations of GET members—Indah Fitri as scriptwriter from the first generation; Muhammad Azkiya Bahtsulkhoir as director and editor with Bryan Setiaji as talent from the second; and Bilqis Syifa Shoraya, Keysha Aulya Febrina, Nok Dini Wulan Ramadani, and Cindi Aulia from the third. Each role reflected a distinct form of intelligence: linguistic in scriptwriting, spatial-visual in directing, bodily-kinesthetic in acting, and interpersonal in collaborative synergy. Yet, the challenge remains: can Gardner’s theory of multiple intelligences truly be embodied in frames and sounds that resonate with global audiences?
The project unfolded as a dialogue between theory and lived creativity. The GET members discovered that their diverse intelligences were not isolated skills, but interconnected capacities shaping the final production. Scriptwriting required linguistic and intrapersonal intelligence, directing demanded spatial and logical intelligence, performance embodied bodily-kinesthetic and interpersonal intelligence, while teamwork itself exemplified collective collaboration. “For me, directing was not just about placing a camera—it was about connecting vision, sound, and emotion into one language of learning,” reflected Muhammad Azkiya Bahtsulkhoir, the director. His statement illustrated how theory came alive in practice, where Gardner’s framework was no longer abstract but a living dynamic among the team.
This interweaving of intelligences was strengthened under the leadership of Lala Bumela, Ph.D. He reminded the team that international collaboration is not only about technical mastery, but also about recognizing and cultivating diverse human potentials. “Our responsibility is to ensure that every intelligence—linguistic, spatial, musical, bodily, interpersonal, intrapersonal, and even naturalistic—finds space to flourish and contribute,” he emphasized. By grounding the project in Multiple Intelligences, he guided the GET members to see themselves not just as content creators, but as learners embodying a global pedagogy.
Through this approach, frames and sounds became more than aesthetic choices; they became reflections of human capacities at work. Musical intelligence shaped the rhythm of editing, spatial intelligence brought symmetry and visual appeal, while interpersonal intelligence sustained harmony among three generations of GET members. “Education is powerful when it touches every dimension of the learner—when knowledge is not limited to the brain, but also to the senses, the body, and the emotions,” Lala Bumela, Ph.D., stressed. Under his vision, the AsiaCALL project was no longer just about producing content—it was about proving that Gardner’s theory could transform abstract potential into tangible, collaborative creation.
The broader impact of this project lies in how GET members now understand their roles as carriers of multiple intelligences in a globalized academic landscape. The promotional video is not merely a showcase for AsiaCALL; it is an embodiment of educational philosophy translated into practice. For UIN SSC, it demonstrates that nurturing students’ diverse intelligences results in innovative outcomes that resonate globally. For the students themselves, the experience reinforced that their varied strengths—whether in writing, editing, performing, or coordinating—are not fragmented skills, but essential parts of a holistic, interdisciplinary identity.
The moral of this journey is clear: education in the 21st century must embrace diversity of intelligences and multisensory engagement as its foundation. Under the guidance of Lala Bumela, Ph.D., the International Office of UIN SSC has proven that when frames, sounds, and emotions are crafted through multiple intelligences, they create content that not only informs but inspires. This AsiaCALL initiative reminds us that true learning honors the many ways humans are intelligent, and when those intelligences converge in collaboration, the result is not only a video but a message of unity, creativity, and global relevance.
Author: Muhammad Azkiya Bahtsulkhoir