From Limited Tools to Limitless Creativity: GET IO UIN SSC Produces AsiaCALL Promo Video
Cirebon, July 31st, 2025 — Lala Bumela, Ph.D, Director of the International Office and Partnership at Universitas Islam Siber Syekh Nurjati Cirebon, led the creative initiative behind the AsiaCALL 2025 promotional video. “Creativity is not about having the most advanced tools, it is about imagining what others cannot yet see,” he stated, inspiring the team to explore new visual possibilities despite limited resources. Participants, including talents Mitsni Uswatun Hasanah and Ade Rifki, joined the project with curiosity and excitement, wondering how a simple video could capture the energy of a major international conference. The challenge sparked questions: Can digital content produced with minimal tools achieve global reach? Can a cyber-inspired theme engage an international audience emotionally and intellectually?
The event unfolded as a hands-on experiment in creative storytelling, digital aesthetics, and practical effects. Muhammad Azkiya Bahtsulkhoir, a member of the Global Engagement Team, explained, “Even using CapCut, we can design effects that feel futuristic and dynamic; it’s about vision, timing, and emotional resonance.” Mitsni and Ade brought their expressions and energy, translating the conceptual cyber aesthetic into compelling on-screen presence. The dialogue between concept and execution became the heart of the project, showing that creativity thrives when ideas are tested in real time.
In witnessing this effort, Lala Bumela, Ph.D., acknowledged not only the technical achievement but the spirit it represented. “What Azkiya and his team demonstrated is that international collaboration is not measured by equipment, but by the creativity and commitment of its people,” he said. His statement resonated as both encouragement and validation, highlighting how the Global Engagement Team’s work embodies the resilience required for meaningful global participation.
The production process itself became a lesson in adaptability. Scenes shot with simple gear were elevated through inventive framing and editing, reflecting the digital culture that AsiaCALL represents. As Lala Bumela, Ph.D., further emphasized, “Constraints can be our greatest teachers. When we learn to work with less, we discover the depth of our imagination.” His words underscored how the International Office views such creative projects: not as side efforts, but as essential contributions to the university’s global academic presence.
The AsiaCALL promo video, therefore, became more than a product, it was a demonstration of UIN SSC’s ethos of innovation. For Azkiya and his peers, the experience honed not only their technical skills but also their ability to collaborate under pressure. For the university, it showcased the Global Engagement Team’s role as cultural ambassadors, capable of transforming abstract visions into tangible, global-ready content. The result was a cyber-inspired narrative that reflected both the conference’s international character and the creative resilience of UIN SSC.
In the end, the message was clear: limited tools do not define the limits of creativity. Through leadership, determination, and collaboration, the GET of UIN SSC proved that imagination could transcend equipment, and vision can overcome barriers. As Lala Bumela,Ph.D., concluded, “What matters most is not the camera in your hand, but the story you dare to tell.” The AsiaCALL promo video thus stands as a moral reminder to institutions and individuals alike that creativity flourishes when passion meets purpose, regardless of constraints.
Author: Muhammad Azkiya Bahtsulkhoir