GET IO UIN SSC Develops Special Effects Concept for AsiaCALL International Conference Promotional Video on Instagram
Cirebon, July 31st, 2025 — Lala Bumela, Ph.D., The Director of the International Office and Partnership at Universitas Islam Siber Syekh Nurjati Cirebon led the creative initiative behind the AsiaCALL 2025 promotional video. “Creativity is not about having the most advanced tools, it is about imagining what others cannot yet see,” he stated, inspiring the team to explore new visual possibilities despite limited resources. Participants, including talents Mitsni Uswatun Hasanah and Ade Rifki, joined the project with curiosity and excitement, wondering how a simple video could capture the energy of a major international conference. The challenge sparked questions: Can digital content produced with minimal tools achieve global reach? Can a cyber-inspired theme engage an international audience emotionally and intellectually?
The event unfolded as a hands-on experiment in creative storytelling, digital aesthetics, and practical effects. Muhammad Azkiya Bahtsulkhoir, a member of the Global Engagement Team, explained, “Even using CapCut, we can design effects that feel futuristic and dynamic; it’s about vision, timing, and emotional resonance.” Mitsni and Ade brought their expressions and energy, translating the conceptual cyber aesthetic into compelling on-screen presence. The dialogue between concept and execution became the heart of the project, demonstrating that creativity thrives when ideas are tested in real-time.
Observing the collaboration, Lala Bumela, Ph.D., encouraged the team to think beyond technical limitations. “When our members push the boundaries of imagination, it reflects our mission: cultivating talent capable of producing impactful content regardless of constraints,” he said. His guidance balanced artistic freedom with strategic vision, ensuring that each effect, angle, and movement contributed to a unified narrative. The synergy between Azkiya’s concept, Mitsni and Ade’s performance, and Lala Bumela Ph.D.’s leadership transformed a simple video project into a creative milestone.
The creative process highlighted the potential of digital content in international engagement. Lala Bumela, Ph.D., emphasized, “Every promotional video is an opportunity to showcase our university’s innovative spirit and the excellence of our students and team members.” Through cyber-inspired visuals, dynamic transitions, and carefully crafted effects, the video reflected both technical ingenuity and narrative sophistication. By the time the video was shared on Instagram, it had already achieved 14,500 views, proving that even small-scale digital efforts can reach significant audiences when guided by vision and dedication.
The broader impact extended beyond views and likes. Participants gained invaluable experience in conceptualizing, executing, and presenting digital content for an international stage. The collaboration strengthened teamwork, enhanced technical and creative skills, and demonstrated that innovative thinking can overcome limitations. For Universitas Islam Siber Syekh Nurjati Cirebon, the video became a testament to the university’s commitment to fostering global engagement through student-led creativity.
Ultimately, the project illustrated a fundamental principle: imagination and determination can surpass material limitations. Lala Bumela, Ph.D.’s leadership reminded everyone that vision, mentorship, and collaborative energy are the true drivers of success. As the International Office continues to inspire future projects, the moral is clear: creativity is not defined by the tools you have, but by the courage to imagine, experiment, and share your ideas with the world.
Author: Muhammad Azkiya Bahtsulkhoir